Competition was fierce and demand high for candidates for this kind of job. Kantega needed to increase brand awareness, and present themselves as an attractive employer, in order to ensure quality and quantity in the recruitment process.
The solution was “The Mysterious Life of Developers”, a mockumentary-style film following the everyday of developers, narrated like a wildlife documentary. Spoon and Kantega worked closely together to produce a recruitment campaign around the film, which included a landing page and short videos to run as Facebook ads.
The film became a viral hit, generating 180K shares, 60K comments, 200K reactions and 23 million views. Additionally, it was picked up by major outlets such as Unilad and Makeuseof, and received press coverage in Digi.no, Kampanje.com and Interesting Engineering. The recruitment campaign was a success, creating brand awareness and ensuring 3571% increase in traffic to the website kantega.no/jobb.
Kantega met their recruitment goals and many new employees came in contact with the company through the film. In addition, the film has also boosted team morale at Kantega. The annual employee survey asked co-workers to what extent the company’s external communication impacts their motivation, and the answer revealed an increase of 20 per cent.